There are many optical stores, but if you’re searching for the best eyewear store in Ashkelon, there’s only one name you need to know—Prizma Optic.
At Prizma, we offer a wide range of vision solutions, from quick, high-tech eye exams to fashionable eyewear and contact lenses for every occasion, including specialty lenses for events like Purim.
What You’ll Find in Our Optical Store
We’re not a large retail chain, and we don’t stock thousands of generic frames. Instead, every model in our store is carefully selected, ensuring top quality and the latest styles.
Our store carries leading designer brands, including:
Beyond eyeglass frames and sunglasses, we also offer:
A Trusted Optical Store in Ashkelon
How long have you lived in Ashkelon? If you haven’t heard of Prizma Optic, that would be surprising.
Our store has been a pillar of the community since 1985, serving generations of satisfied customers. Many of our loyal clients weren’t even born when Prizma was founded—that’s how deep our roots go.
Over the decades, we’ve welcomed thousands of customers, many of whom started with a one-time purchase and later became lifelong clients. Prizma Optic is more than a store—it’s a family.
Prizma Optic is Now Online
Even though we’ve been around for decades, we never stop innovating. Our state-of-the-art equipment, expert staff, and recently renovated store provide the ultimate optical experience.
But we wanted to go a step further—so we brought Prizma Optic online.
Now, with our e-commerce store, customers across Israel can browse and purchase from our wide range of eyewear and vision solutions, all with the convenience of online support via phone or WhatsApp.
Of course, if you prefer to try on your glasses in person, you’re always welcome to visit us at Herzl 32, Ashkelon (Pedestrian Street, near Bank Hapoalim).
If you’ve read this far, you were probably searching for an optical store in Ashkelon—and by now, you know that Prizma Optic is your best choice.
We look forward to seeing you in-store during our business hours.
Is Your Child’s Vision Getting Worse? Here’s What You Can Do About It
Have you noticed your child squinting, sitting too close to the screen, or struggling to see things in the distance? If so, they might be developing myopia (nearsightedness)—a condition that’s becoming more and more common in kids today.
But here’s the good news: We can slow down Myopia Progression in Kids.
Research shows that myopia is on the rise, with about one in three kids developing nearsightedness. The main causes? Too much screen time, too little outdoor play, and genetics. If left unchecked, myopia keeps getting worse, leading to stronger prescriptions and even long-term eye health risks.
Why Should You Take Myopia Seriously?
Most parents think myopia is just about getting stronger glasses every year. But there’s more to it than that.
As myopia progresses, the eyeball grows longer than it should, increasing the risk of serious eye problems later in life, such as:
On top of that, higher prescriptions mean thicker glasses and more expensive lenses. That’s why slowing myopia early makes a huge difference.
The Game-Changer: Myopia Control Lenses
In the past, there wasn’t much that could be done—glasses just corrected vision without actually stopping myopia from getting worse. But now, thanks to advanced lens technology, we can Slow Myopia Progression in Kids by 40-60%.
These special lenses don’t just help kids see clearly—they also slow down myopia over time.
The Best Lenses for Myopia Control
There are several high-tech options designed to help slow down myopia:
These lenses are a huge step forward in preventing nearsightedness from escalating.
The Key to Effective Myopia Control: Axial Length Measurement
If you really want to track and control myopia, you can’t just rely on prescription changes. The most important factor? Measuring the axial length of the eye—basically, tracking how much the eyeball is growing.
If your child is getting myopia control lenses, but no one is measuring axial length, they might not be getting the best possible treatment.
What You Need to Know Before Getting Myopia Control Lenses
Why You Need an Expert for Myopia Control
Managing myopia isn’t just about handing out stronger glasses every year. It takes the right technology and ongoing monitoring to slow it down effectively.
A good myopia control program should include:
Take Action Today – Your Child’s Vision Depends on It
Myopia isn’t just a small inconvenience—it’s a condition that can affect your child’s long-term eye health. The good news? With the right myopia control lenses and proper tracking, you can slow it down and protect their vision for the future.
Don’t wait until their prescription jumps again—schedule a myopia control exam today!
📞 Call us at: 08-6751313
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As parents, we make sure our kids eat healthy, go for regular check-ups, and get the best education. But there’s one crucial aspect of their health that often gets overlooked—their vision.
A child’s eyesight plays a huge role in their learning, development, and overall well-being. Poor vision can go unnoticed for years because kids may not realize their vision isn’t normal. That’s why regular eye exams are essential—not just to make sure they can see clearly, but also to detect potential vision problems early and prevent long-term damage.
Why Regular Eye Exams for Kids Are So Important
Unlike adults, kids don’t always know when they have vision issues. They assume that how they see the world is the same as everyone else. This means that vision problems can go undetected for years, affecting their school performance, confidence, and even future eye health.
A regular eye exam can help identify and correct these issues before they become serious problems.
Signs Your Child May Need an Eye Exam
Keep an eye out for these common signs of vision problems:
If you notice any of these, don’t wait—schedule an eye exam as soon as possible.
Eye Exams Can Prevent More Serious Vision Problems
Beyond simply checking for nearsightedness or farsightedness, eye exams help detect early signs of more severe conditions.
One of the biggest concerns today is myopia (nearsightedness), which is becoming more common at younger ages. Without proper management, myopia can get worse over time, leading to higher prescriptions and increased risks of serious eye diseases later in life, such as:
The Link Between Eye Exams and Myopia Management
Research shows that childhood myopia is on the rise—largely due to increased screen time, reduced outdoor activity, and excessive near work (like reading and using digital devices).
Regular eye exams aren’t just for detecting myopia—they also allow optometrists to offer advanced solutions that can slow down its progression.
Without proper management, high myopia can lead to more serious eye conditions later in life. But with early intervention, we can slow down myopia and protect your child’s long-term vision.
How Often Should Kids Have an Eye Exam?
Kids’ vision can change quickly, so yearly check-ups help catch and correct any issues early.
What Happens During a Child’s Eye Exam?
Eye exams for kids are designed to be simple, comfortable, and non-invasive. Depending on the child’s age, the exam may include:
At our optical center, we use advanced diagnostic tools to detect even small changes in vision, ensuring accurate prescriptions and the best solutions for your child’s needs.
Solutions for Vision Problems in Kids
If an eye exam detects vision problems, there are several solutions available:
✔ Prescription Glasses – High-quality lenses designed for clear, comfortable vision.
✔ Myopia Management Lenses – Special lenses that slow down myopia progression and reduce future risks of eye disease.
✔ Regular Monitoring – Routine check-ups to track vision changes and ensure your child’s prescription is always up to date.
Why Choose Us for Your Child’s Vision Checked?
Not all vision tests are the same. At our optical center, we offer:
✔ Advanced Axial Length Measurement – The most precise way to track and manage myopia progression.
✔ On-Site Optical Lab – Fast and accurate prescription lens fitting for kids.
✔ Experienced Optometrists – Decades of expertise in pediatric eye care and vision correction.
The Bottom Line – Don’t Wait to Get Your Child’s Vision Checked
✔ Early detection prevents long-term vision problems.
✔ Slowing myopia progression reduces future eye health risks.
✔ The right lenses make a huge difference in learning and daily activities.
✔ Regular check-ups ensure your child’s vision stays sharp.
Don’t wait for your child to complain about blurry vision—book an eye exam today!
📞 Call us now to schedule an appointment
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