Why Optics Matter

Blurred vision isn’t just inconvenient—it can lead to risks such as accidents and eye strain. With the right optician, you can correct any vision impairment and enjoy clear sight again. Whether you need prescription glasses, contact lenses, or stylish designer frames, the right optical store will help you see clearly while looking great.

Common Vision Problems

Vision issues are widespread, but the right optical solutions can help correct them. Some common problems include:

• Myopia (Nearsightedness): Objects up close appear clear, but distant objects become blurry.
• Hyperopia (Farsightedness): Distant objects appear clearer, while close-up objects look blurry.
• Presbyopia: A natural aging-related change where the lens loses flexibility, making it harder to focus on close objects.
• Astigmatism: An irregular curvature of the cornea, leading to distorted or blurry vision.

Choosing the Right Eyewear

Prescription Glasses

Eyeglasses are one of the most common ways to correct refractive errors and improve vision. Choosing the right frames can also complement your facial features and personal style. A great pair of glasses enhances both your appearance and eyesight.

Sunglasses

Sunglasses, whether prescription or non-prescription, offer essential protection from harmful UV rays. Exposure to UV light increases the risk of eye diseases like macular degeneration and cataracts. Investing in high-quality sunglasses ensures both style and safety, especially in sunny climates like Israel.

Contact Lenses

For those who prefer an alternative to glasses, contact lenses offer a seamless vision correction solution. Options include daily, monthly, multifocal, and toric lenses for astigmatism. Proper hygiene and maintenance are crucial for eye health when using contact lenses.

Why Choose an Optician in Ashkelon?

When selecting an optician, finding a professional and well-equipped optical store is key. A reliable optician provides:

• Comprehensive eye exams: Regular vision checks ensure your prescription is up to date.
• On-site lab services: Quick adjustments or prescription fulfillment on the same day.
• A wide range of frames: Designer brands and high-quality materials for both function and fashion.
• Fast and efficient service: From initial consultation to receiving your eyewear, a professional optician makes the process smooth and hassle-free.

How to Find the Best Optician in Ashkelon

A highly recommended optical store is one with a strong reputation for quality and service. Look for customer reviews and recommendations to ensure you receive expert care. A great optician should offer professional service, competitive pricing, and reliable follow-ups to monitor your vision health.

If it’s time for a new prescription or an update to your eyewear, don’t hesitate to book an appointment with a trusted optician in Ashkelon today.

Have you ever lost your glasses and had to manage without them? Suddenly, the world becomes blurry, faces turn into indistinct shapes, and even reading a simple WhatsApp message feels impossible. It’s moments like these that remind us how essential glasses are—not just as a fashion accessory but as a crucial tool that enables us to function and enjoy life.

So how do you choose the perfect pair of glasses? Here are some key tips to help you make the best decision.

1. Start with an Eye Exam

Before diving into styles and frames, the most important step is ensuring you have the correct prescription. If your vision has changed, wearing the wrong glasses can do more harm than good. A quick eye exam will determine whether you need single-vision, bifocal, or progressive lenses.

Tip: Even if you already wear glasses, it’s a good idea to get a check-up before purchasing new ones, as prescriptions can change over time.

2. Glasses or Contact Lenses?

Once you have your prescription, decide whether glasses or contact lenses are the better fit for your lifestyle. Some people prefer the convenience and comfort of contacts, while others enjoy the style and ease of glasses. If you wear contact lenses often, it’s still advisable to own a backup pair of glasses to give your eyes a break.

3. Choose the Right Lens Type

There are different types of lenses designed to address specific vision needs:

• Single-Vision Lenses – Ideal for nearsightedness, farsightedness, or astigmatism.
• Bifocal Lenses – Have two distinct prescription zones, one for distance and one for near vision.
• Progressive Lenses – A seamless option for people who need multifocal correction, eliminating the visible lines of bifocals.
• Non-Prescription Glasses – Used for reading, eye protection, or blue light filtering.

4. Find the Right Frame for Your Face Shape

Your glasses should complement your facial features. Identifying your face shape can help you choose a frame that enhances your natural structure:

• Round Face: Go for angular, rectangular frames to add definition.
• Oval Face: Most frame styles suit this shape, so you have plenty of options.
• Square Face: Softer, round frames balance strong facial features.
• Heart-Shaped Face: Bottom-heavy frames help balance a narrower chin.
• Diamond Face: Rimless or oval frames soften angular cheekbones.

If you’re unsure, try on different frames in-store or use virtual try-on tools available online.

5. Consider Frame Style and Comfort

Your glasses should reflect your personality and style. Whether you prefer a minimalist look with a sleek, thin metal frame or a bold statement with oversized acetate frames, make sure they match your aesthetic while providing comfort.

Key Considerations:

• Lightweight materials like titanium or acetate are more comfortable for all-day wear.
• Adjustable nose pads provide a better fit for different face shapes.
• Spring hinges add flexibility and durability to your frames.

6. Don’t Forget About Sun Protection

If you spend a lot of time outdoors, consider prescription sunglasses or photochromic lenses that adjust to lighting conditions. Ensure that your sunglasses block 100% of UVA and UVB rays, as darker lenses do not necessarily mean better UV protection.

7. Try Before You Buy

When shopping for glasses, take your time to try on different frames. Test how they feel under different lighting conditions—what looks great under indoor lighting might appear different in natural light.

Tip: Bring a friend or family member to help you choose or ask the optician for advice on which frames suit you best.

8. Check for Warranty and Adjustments

Before making your final decision, ask about the store’s warranty policy. Many reputable optical shops offer a one-year warranty on frames and lenses in case of damage or defects. Also, check if the store provides free adjustments after purchase.

9. Where to Buy?

Today, you can get high-quality glasses at local optical stores or order them online. Many opticians offer in-store eye exams and personalized service to help you find the best fit. If you’re in Ashkelon, Prizma Optic provides expert fittings, a wide range of stylish frames, and cutting-edge eye exam technology.

Final Thoughts

Your glasses are more than just a tool for better vision—they’re an extension of your personality and lifestyle. By choosing the right frame, lens type, and fit, you ensure comfort, clarity, and confidence. Take your time to explore different options and invest in a pair that truly suits you.

Looking for expert advice? Visit Prizma Optic in Ashkelon for a professional eye exam and a wide selection of frames tailored to your needs.

Contact lenses sit directly on the cornea, just like prescription glasses, helping to correct vision by adjusting the focus of light entering the eye. When used properly and with proper care, they offer a safe and effective alternative to glasses. Whether contact lenses are the right solution for you depends on your vision needs and lifestyle.

How Do Contact Lenses Work?

Contact lenses are small prescription lenses that rest on the tear film of the eye. Their primary purpose is to correct vision problems while maintaining eye health. While they may seem like tiny glass-like disks, they function much like traditional glasses—bending and focusing light so that objects appear sharp and clear.

Why Choose Contact Lenses?

Unlike glasses, contact lenses move with your eye, providing natural, unrestricted vision. They are available in various designs to meet different needs, including:

• Daily, bi-weekly, and monthly lenses
• Lenses for specific conditions, such as astigmatism, nearsightedness, and farsightedness

Your choice depends on how often you want to replace your lenses, as well as your eye sensitivity and prescription needs.

Types of Contact Lenses

Soft Contact Lenses

These are the most commonly prescribed lenses today. They are made from moisture-retaining materials, keeping them soft and flexible while allowing oxygen flow to the cornea.

• Daily Disposable Lenses – Convenient and hygienic, as they are replaced every day. Although slightly more expensive, they reduce the risk of infections.
• Bi-Weekly and Monthly Lenses – Designed for extended use with proper cleaning and storage.

Rigid Gas Permeable (RGP) Lenses

Less common but offer sharper vision for those with high prescriptions or corneal irregularities. They last longer than soft lenses but require an adaptation period.

Toric Lenses (for Astigmatism)

Specially designed to correct astigmatism, providing better stability and focus than regular lenses.

Multifocal Contact Lenses

For individuals who need both distance and near vision correction, offering a seamless transition between focal points.

Essential Contact Lens Care

For eye health and safety, follow these important guidelines:

• Always wash your hands before handling your lenses.
• Use only approved contact lens solution—never rinse with water or saliva.
• Clean and disinfect reusable lenses daily to remove buildup and bacteria.
• Never sleep in contact lenses unless they are specifically designed for overnight wear.
• Replace your lens case every three months to prevent bacterial contamination.

Improper care can lead to temporary or even permanent eye damage, so proper hygiene is crucial.

Common Mistakes to Avoid

• Wearing lenses overnight – Sleeping in contacts significantly increases the risk of corneal infections.
• Ignoring discomfort – If your eyes feel dry or irritated, remove your lenses and check for deposits or damage.
• Overusing disposable lenses – Daily lenses should never be used beyond one day.

Buying Contact Lenses

Today, contact lenses can be purchased in-store or online. Many optical stores offer home delivery services, so if you already know your prescription, you can order without leaving your house.

For expert guidance and the best contact lens selection, visit Prizma Optic in Ashkelon. Our team will ensure your lenses are the perfect fit and provide detailed instructions on how to wear and care for them.

Final Thoughts

Contact lenses can significantly improve your quality of life, providing freedom from glasses and enhanced visual clarity. If you’re considering making the switch, trust experienced professionals to guide you through the process.

Need a vision test or new contact lenses?
Schedule an appointment at Prizma Optic today.

There are many optical stores, but if you’re searching for the best eyewear store in Ashkelon, there’s only one name you need to know—Prizma Optic.

At Prizma, we offer a wide range of vision solutions, from quick, high-tech eye exams to fashionable eyewear and contact lenses for every occasion, including specialty lenses for events like Purim.

What You’ll Find in Our Optical Store

We’re not a large retail chain, and we don’t stock thousands of generic frames. Instead, every model in our store is carefully selected, ensuring top quality and the latest styles.

Our store carries leading designer brands, including:

• Ray-Ban, Jimmy Choo, Versace, Fendi, Dior, Hugo Boss, Vogue, Chanel, Emporio Armani, Hublot, and many more.

Beyond eyeglass frames and sunglasses, we also offer:

• Comprehensive eye exams
• Vision tests for driver’s licenses (Green Form tests)
• Regular and colored contact lenses
• Lens solutions and accessories

A Trusted Optical Store in Ashkelon

How long have you lived in Ashkelon? If you haven’t heard of Prizma Optic, that would be surprising.

Our store has been a pillar of the community since 1985, serving generations of satisfied customers. Many of our loyal clients weren’t even born when Prizma was founded—that’s how deep our roots go.

Over the decades, we’ve welcomed thousands of customers, many of whom started with a one-time purchase and later became lifelong clients. Prizma Optic is more than a store—it’s a family.

Prizma Optic is Now Online

Even though we’ve been around for decades, we never stop innovating. Our state-of-the-art equipment, expert staff, and recently renovated store provide the ultimate optical experience.

But we wanted to go a step further—so we brought Prizma Optic online.

Now, with our e-commerce store, customers across Israel can browse and purchase from our wide range of eyewear and vision solutions, all with the convenience of online support via phone or WhatsApp.

Of course, if you prefer to try on your glasses in person, you’re always welcome to visit us at Herzl 32, Ashkelon (Pedestrian Street, near Bank Hapoalim).

If you’ve read this far, you were probably searching for an optical store in Ashkelon—and by now, you know that Prizma Optic is your best choice.

We look forward to seeing you in-store during our business hours.

Glasses… yet another thing that always seems to break.
We drop them, sit on them, or find new and creative ways to damage them.

But think about it—when your phone breaks, you take it to a repair shop and get it fixed within a few hours. So why not do the same with your glasses?

Is It Worth Repairing Your Glasses?

Before replacing your broken glasses with a brand-new pair, consider repair options.

• Cost-Effective: Repairing your glasses is almost always cheaper than buying a new pair.
• Sentimental Value: If you have a favorite pair you’re attached to, repair is a great solution.
• Fast Service: Many minor repairs can be done within minutes, while more complex fixes take only a few hours.

How to Choose the Right Eyeglass Repair Lab

• Check for Warranty: If your glasses are still under warranty, you may be able to get them repaired at no cost.
• Professionalism Matters: You don’t have to return to the same store where you bought them—many optical stores can order replacement parts and perform repairs.
• Read Customer Reviews: Look for a repair shop with positive feedback from customers. Social media and online reviews can help.
• Compare Prices: While prices should be relatively similar across different optical shops, an unusually low price may indicate poor-quality work.

Remember, quality repairs may cost slightly more, but they ensure durability and proper service.

Tips to Prevent Eyeglass Damage

• Always remove glasses with both hands to avoid bending the frame.
• Avoid DIY repairs—unless you’re a professional, you might make the problem worse.
• Use a protective case to prevent accidental damage.
• Keep them out of direct sunlight—prolonged exposure can weaken materials.
• Clean with proper materials—never use rough paper towels or clothing, as they can scratch the lenses.

Before tossing out your bent or broken glasses, consider repair options.

At Prizma Optic’s eyeglass repair laboratory in Ashkelon, we specialize in fast and professional repairs. We’ve fixed countless glasses—yours could be next.

Let’s talk about the advantages of contact lenses.

One of the greatest innovations in optics is contact lenses—combining comfort and style in one small, convenient solution.

Unlike traditional eyeglasses, contact lenses:
✔ Are lightweight and virtually invisible
✔ Do not fog up in humid conditions
✔ Eliminate the pressure on the nose that glasses can cause
✔ Offer greater freedom of movement—perfect for sports and active lifestyles

For those who prefer not to wear glasses, contact lenses provide a seamless alternative, offering clear vision without frames.

In some cases, medical-grade lenses serve as a protective measure for individuals with corneal conditions.

Beyond their practical use, colored contact lenses have become a fashion trend, allowing users to change their eye color or even modify the appearance of their pupils for cosmetic or theatrical purposes.

Types of Contact Lenses

There are several types of contact lenses, each designed for specific needs. Some are meant for daily wear, while others are designed for monthly or extended use.

1. Vision Correction Lenses

• Designed to correct nearsightedness or farsightedness
• A great alternative for those who need vision correction but don’t want to wear glasses

2. Colored Contact Lenses

• Add a splash of color to your look—choose a subtle enhancement or a bold eye color transformation
• Some colored lenses also include prescription options for vision correction

3. Therapeutic Contact Lenses

• Used for medical treatments such as corneal protection and healing after injuries
• Scleral lenses, for example, help treat severe corneal conditions

4. Multifocal Contact Lenses

• Provide clear vision at all distances, making them an excellent choice for people with presbyopia
• If you struggle to see both near and far, multifocal lenses can eliminate the need for reading glasses

How to Choose the Right Contact Lenses

Before switching to contact lenses, consider your needs and lifestyle. With so many options available, finding the right lenses requires professional guidance.

Here are three key factors to consider:

1. Identify Your Needs

• Are you looking for vision correction, aesthetic enhancement, or medical lenses?
• Knowing your primary goal will help you select the right type of lenses.

2. Get a Professional Fitting

• Contact lenses must be properly fitted by a licensed optometrist or ophthalmologist.
• An eye professional will determine your lens curvature, diameter, and material compatibility to ensure the best fit.
• Even cosmetic lenses should be professionally assessed to prevent dryness, irritation, or discomfort.

3. Follow Proper Care Guidelines

• Replace lenses regularly to avoid bacterial infections.
• If you experience discomfort or irritation, remove your lenses immediately and consult an optometrist.
• If your lenses don’t provide optimal vision, don’t settle—switch to a better fit to avoid eye strain and discomfort.

Final Thoughts

Contact lenses offer freedom and flexibility, but proper care and usage are essential.

To ensure maximum comfort and eye health, always follow the manufacturer’s instructions and consult an eye care professional for guidance.

For expert advice and personalized recommendations, visit our Prizma Optic branch in Ashkelon—our team is here to help you find the perfect lenses for your needs.

Time flies, and with it come natural changes in the body—including our eyes, which have served us faithfully throughout life.

So, what are the most common vision changes that come with age, and how can you maintain sharp and healthy eyesight after 60?

How Aging Affects the Eyes

Here are some common eye issues that many people over 60 experience:

• Declining Vision Quality – Reading a menu in a restaurant or recognizing faces from a distance becomes more difficult. This often starts around age 40 and progresses with time.
• Dry Eyes – Many older adults experience irritation, burning, and eye fatigue due to reduced tear production.
• Eye Diseases – Age-related macular degeneration (AMD) and cataracts are two of the most common conditions that can cause blurred vision and reduce quality of life.

How to Protect Your Vision as You Age

Here are some expert-approved tips for maintaining good eye health:

1. Get Regular Eye Exams

• Schedule an eye exam every two years, or more frequently if you have existing eye conditions.
• After age 60, regular check-ups with an optometrist or ophthalmologist become even more important.

2. Eat an Eye-Healthy Diet

• Foods rich in vitamins A, C, and E, as well as zinc and omega-3 fatty acids, contribute to better eye health.
• Eat more leafy greens, fish, nuts, and seeds—they’re not only good for your eyes but also taste great!

3. Wear Sunglasses for UV Protection

• Long-term exposure to UV rays can increase the risk of cataracts and other eye conditions.
• Always wear high-quality sunglasses that block 100% of UVA and UVB rays.

4. Take Breaks from Screens

• Spending long hours in front of a computer, phone, or TV can contribute to dry eyes and eye strain.
• Take frequent breaks and follow the 20-20-20 rule: Every 20 minutes, look at something 20 feet away for 20 seconds.

5. Ensure Proper Lighting for Reading

• Love reading? Great! But make sure you do it in a well-lit environment.
• Avoid reading in dim light, which can increase eye fatigue over time.

Take Care of Your Vision!

Your eyes are your window to the world. By following these simple steps, you can maintain clear vision and continue to enjoy an active, fulfilling life for years to come.

Share this information with friends and family to help them take better care of their eyes!

At some point in life, most people experience vision problems. Some are minor and can be easily treated at home, while others require professional care.

If your eyesight isn’t what it used to be, or if you’ve been living with blurry vision for years, there are steps you can take to improve your situation.

This guide will focus on three of the most common vision-threatening diseases: cataracts, glaucoma, and macular degeneration. We’ll explore what they are, their symptoms, and how they can be treated or prevented.

Cataracts – When the World Becomes Blurry

After the age of 40-50, many people notice that reading up close becomes more difficult. This happens because the lens of the eye becomes cloudy, reducing its ability to adjust focus.

Early-stage treatment:

• Glasses can temporarily help improve vision.

Advanced treatment:

• Once cataracts progress, the recommended treatment is a simple surgical procedure where the cloudy lens is removed and replaced with a clear artificial lens.
• The procedure is quick, safe, and allows patients to restore clear vision—many return home the day after surgery.

If your vision is blurry, don’t worry—there is a solution.

Glaucoma – The Silent Thief of Sight

Glaucoma is a serious eye disease that causes permanent damage to the optic nerve. It is the second leading cause of blindness worldwide.

• 30% of glaucoma patients experience blindness in one eye.
• 10% eventually lose vision in both eyes.

The biggest danger? There are often no symptoms in the early stages, which is why glaucoma is known as “the silent thief of sight.”

Symptoms of advanced glaucoma:

• Increased eye pressure
• Blurred or double vision
• Sensitivity to bright light
• A feeling of pressure in the eyes
• Gradual loss of sharp vision

Because vision loss from glaucoma is irreversible, early detection is crucial.

Treatment options:

• Eye drops and medications to lower eye pressure and slow disease progression
• Surgery may be considered in advanced cases

Macular Degeneration – The Leading Cause of Vision Loss

Age-related macular degeneration (AMD) is a common disease that affects the macula, the part of the retina responsible for central vision.

How it develops:

• In early stages, vision loss occurs gradually.
• As the disease progresses, retinal damage accelerates, leading to severe vision impairment.

Diagnosis:

• Detected through fundus imaging and special retinal scans.
• Some tests require contrast dye injections for better visualization.

While the diagnostic process may sound intimidating, early detection is critical. If left untreated, the disease can significantly impact daily activities like reading, driving, and recognizing faces.

Treatment options:

• Lifestyle adjustments, medications, and injections can slow progression, but the later the disease is diagnosed, the harder it is to manage.

A Word of Advice: Regular Eye Exams Matter

There are many other vision-threatening conditions, but the most important step is early detection.

Why get regular eye exams?

• Early diagnosis means easier treatment—sometimes as simple as glasses or contact lenses.
• Delayed detection may lead to more invasive treatments or surgery.
• Routine annual eye exams help prevent avoidable vision loss.

If you experience blurred vision, eye pressure, or any unusual symptoms, don’t ignore them—schedule an eye exam without delay. Protecting your vision today means seeing clearly for years to come.

Some say that the eyes are the windows to the soul.

You’ve probably experienced looking at someone and instantly sensing their emotions—without them saying a word. This is because our eyes can express emotions in ways words cannot.

But beyond their emotional depth, human eyes are highly sophisticated biological tools, directly connected to the brain via the optic nerve. They don’t just receive light—they convert it into images that our brain can interpret in real-time.

The amount of visual data the eyes take in every second is astounding, making them one of the most complex organs in the body.

Let’s take a closer look at how they work.

Why Should You Learn About Eye Structure?

Understanding the different parts of the eye helps you appreciate how vision works and how eye diseases and vision impairments can affect sight.

Despite their small size, our eyes provide us with what many consider to be the most important sense—vision.

The Key Parts of the Eye and Their Functions

Iris (Colored Part of the Eye)

• Surrounds the pupil and determines eye color.
• Functions like a camera aperture, controlling how much light enters the eye by expanding or contracting the pupil.

Pupil (The Black Circle in the Center of the Eye)

• The opening that lets light into the eye.
• Expands in low light to allow more light in, and contracts in bright light to limit exposure.

Lens (The Eye’s “Autofocus” System)

• A flexible, transparent structure that focuses incoming light onto the retina.
• Adjusts its shape to help the eye focus on objects at different distances.

Ciliary Body (Lens Controller)

• A muscle that controls the shape of the lens for focusing.
• Produces the fluid that maintains eye pressure and shape.

Vitreous Humor (Gel-Like Fluid Inside the Eye)

• A clear, jelly-like substance that fills the space between the lens and the retina.
• Helps maintain the eye’s shape and supports light transmission to the retina.

Retina (The Light Sensor of the Eye)

• A thin layer of nerve cells that lines the back of the eye.
• Contains millions of photoreceptor cells that convert light into electrical signals for the brain.

Choroid (Blood Supply for the Eye)

• A layer of blood vessels that nourishes the retina and sclera (white of the eye).

Sclera (White Part of the Eye)

• The tough outer layer that gives the eye its structure and protection.

Conjunctiva (Protective Layer Over the Eye)

• A thin, transparent membrane covering the sclera and lining the eyelids.
• Produces some components of tears to keep the eye moist and prevent irritation.

Fundus (Back of the Eye, Where Vision Happens)

• The area of the retina where the optic nerve and macula (central vision area) are located.
• Processes detailed images, colors, and sharp vision.

Macula (Center of the Retina, Responsible for Sharp Vision)

• Contains highly concentrated photoreceptor cells that enable:
  • Sharpness of vision
  • Color differentiation
  • Reading and recognizing faces

Cornea (The Transparent Front Layer of the Eye)

• The first part of the eye that light passes through.
• Bends and focuses light before it reaches the lens and retina.
• Even slight irregularities in the cornea can affect vision clarity.

More Than Meets the Eye

As we’ve seen, the human eye is an incredibly advanced system, working similarly to a camera but far more complex.

• Light enters through the cornea and pupil.
• The lens focuses the light onto the retina.
• The retina converts the light into electrical signals.
• The brain processes these signals into a clear image.

What we perceive as effortless vision is actually a highly sophisticated optical process.

So while the eye may look simple from the outside, inside, it functions as an intricate and powerful vision system, far surpassing even the most advanced cameras.