About Prizma Optic

Welcome to Prizma Optic – your trusted home for vision health since 1985! With 40 years of expertise, we’re more than just optical professionals—we’re pioneers in stylish and innovative eyewear.

At Prizma Optic, we take pride in offering the latest collection of eyeglass frames from the world’s leading eyewear manufacturers. Our carefully curated selection reflects cutting-edge trends and diverse styles, ensuring that every customer finds the perfect match. Whether you prefer classic, modern, or bold designs, we have something tailored just for you.

We believe that clear vision is essential, but style is just as important. That’s why our products are crafted not only for superior quality but also to express your unique personality and complement any occasion or lifestyle. Our experienced team is always ready to help you choose the perfect frames to enhance your look.

Additionally, we supply premium lenses from top manufacturing plants in Israel and around the world, guaranteeing you the best visual experience. Our state-of-the-art optical laboratory allows us to custom-make most frames on-site, so you can walk away with new glasses in just 15 minutes after placing your order—a perfect combination of speed, quality, and style.

Visit Prizma Optic, where vision meets fashion. We’re here to help you see the world clearly while looking your best. Let us find the perfect, high-quality eyewear solution for you!

Our vision

At Prizma Optic, we strive to empower every customer to see the world clearly and accurately while maintaining a personal and fashionable style. We believe that every person has the right not only to quality vision, but also to glasses that express their uniqueness and enrich their appearance. Our goal is to be our customers’ first choice when it comes to vision health. We strive to provide not only the highest quality products, but also personalized service based on listening to each customer’s needs and desires. With the help of our frame laboratory, we intend to provide fast and effective solutions so that everyone can enjoy good vision and a fashionable appearance in a short time.
As a company with 40 years of experience, we strive to stay on top of trends and innovations in the field of optics, as well as partner with the world’s leading brands. We want to be a leader and an inspiration to our customers by offering products that combine functionality and fashion. We believe that a purchase is not a one-time thing and we must do everything possible to make the customer feel at home, even on the site! That is why we provide customers with comprehensive service on the website with fast delivery throughout the country, a guarantee from the official importer for all our models, and if you purchased a model and regret it, you can exchange or return the model. up to 14 days.

Why us?

40 Years of Expertise

Delivering experience and professionalism since 1985

Top-Tier Brands

We offer only authentic, original brands

Exclusive Promotions

The best deals without compromising on quality

Free Home Delivery

Available for purchases over 400 NIS